What

RedLight Fashion Amsterdam

High-level fashion design in the Red Light district: the combination is a magnet for the international press. From Australia to the United States and Japan, articles appear all over the world about this intriguing mix in the historic area of Amsterdam. Take a walk there nowadays, and you can admire Dutch couture next doors to the well-known girls of pleasure. The Red Light district has also become an international hotspot for design tourists.

RedLight Fashion Amsterdam embroiders on Turning Talent Into Business, in which 16 Dutch fashion talents spend two years being mentored towards professional entrepreneurship. The designers get business advice and take part in workshops together covering aspects like production, marketing, financial and juridical management.

Turning Talent Into Business is an initiative of Syntens, Dutch Fashion Foundation, Arhnem Fashion Biennale and HTNK; fashion recruitment & consultancy agency. When the City of Amsterdam decided to loan a part of the window area to the creative industries for a period of one year, HTNK was asked to come up with a creative destination. HTNK made a selection with international ambitions of the most talented Dutch designers of the moment -of whom the larger part is enrolled in the Turning Talent Into Business program.

RedLight Fashion Amsterdam gives an impression of the diversity and the strenght of the Dutch fashion identity. From the multidisciplinary Bas Kosters to the glamorous couture designer Jan Taminiau and the design streetwear  from Daryl van Wouw: the offerings of RedLight Fashion Amsterdam are extremely varied and therefore also very Dutch. By working, living, exposing and inspiring together, focus are bundled to put Amsterdam on the international fashion map.

The RedLight Fashion Amsterdam labels are sold at the CODE gallery store at the Oudezijds Achterburgwal 121 and at www.codegallerystore.com . Which brings you back to where it all began; turning fashion talent into business. 

Participating labels:
Bas Kosters
…and beyond
Daryl van Wouw
Mada van Gaans
Roswitha van Rijn
Sebastic
Sjaak Hullekes
Ignoor
Jan Taminiau
Jeroen van Tuyl
G+N
Edwin Oudshoorn
Corné Gabriëls
Conny Groenewegen

Participating fashion photographers:
Petrovsky & Ramone

Participating shop:
CODE Gallery Store

Partners in the Redlight Fashion Amsterdam project